Veterans Health Administration Office of Tribal Health Logo
Aptive HTG, a joint venture between ECS and Aptive Resources on behalf of the Veterans Health Administration Office of Tribal Health developed the Office of Tribal Health logo.
The VHA Office of Tribal Health is a new/high-priority office focused on honoring VA’s commitment to American Indian/Alaska Native (AI/AN) healthcare offered to AI/AN Veterans and the tribal nations to which they belong. To convey the importance and value the office provides to AI/AN Veterans, their communities, and VA partners, an impactful logo was designed with support from Aptive HTG.
The logo includes symbolism and messaging that resonates strongly with the intended audiences and conveys partnership, respect, understanding, recognition, and connection. The design includes the Medicine Wheel, an eagle feather and hawk feather – all significant, universal symbols revered in AI/AN cultures and communities.
“The Medicine Wheel, sometimes known as the Sacred Hoop, has been used by generations of various Native American tribes for health and healing. It embodies the Four Directions, as well as Father Sky, Mother Earth, and Spirit Tree—all of which symbolize dimensions of health and the cycles of life. Different tribes interpret the Medicine Wheel differently. Each of the Four Directions (East, South, West, and North) is typically represented by a distinctive color, such as black, red, yellow, and white, which for some stands for the human races.” – National Library of Medicine
“One of the most prominent features of Native American story telling is the use of animals. Of all the animals used, the eagle is by far the most honored creature. The eagle (represented mainly with a feather) is a symbol of love, friendship, honor, bravery, and mystical powers.” – University of Minnesota Duluth
“It is believed that the red-tailed hawk is a messenger sent from the Creator that flies between heaven and earth. When the Creator wishes to send messages to people, he gives those messages to the red-tailed hawk, who then carries it to the world below, where we live.” – Atakapa Ishak Nation