Belardi Wong is the leading full-service marketing strategy and creative services firm in direct mail and digital. Founded in 1997, Belardi Wong has spearheaded customer acquisition and retention strategies for leading brands across multiple verticals, including Parachute Home, Blu Dot, Serena & Lily, Backcountry, Buck Mason, Bombas, Outerknown, Lunya, Frances Valentine, Johnny Was, Naked Cashmere, Lakeshore Learning, Tea Collection, Birkenstock,, and many more. From the creation of a prospecting list to the nurturing of long-time customers, Belardi Wong’s comprehensive suite of products and services has made them the leading go-to partner for DTC brands and retailers looking to find new customers, increase market share and improve bottom-line profitability.
Backcountry had not mailed a catalog in some time, so they tapped Belardi Wong for their deep experience in direct mail to test a catalog mailing in the 2020 holiday season. Belardi Wong provided not only strategy and planning assistance and project execution and analysis, but also full creative expertise, teaming with the creative group at Backcountry to craft a gorgeous 36-page catalog showcasing all of Backcountry’s wonderful winter outdoor gear depth and breadth.
Backcountry’s first holiday catalog did phenomenally well, bringing in overall sales that were 300% up from plan over two November drops. This doesn’t always happen. ROAS was well over the profitability threshold and the catalog drove a significant amount