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Ketner Group

  Website

  US - Austin,  TX

Ketner Group Communications represents innovators that are reshaping the world we live in, including high-growth companies in retail, e-commerce, grocery and CPG, advertising and marketing, social media and consumer technology.

  About Project

From the very beginning, this report was a great collaboration. We helped develop the survey questions with Adlucent, wrote an outline from the results, passed the content over to Adlucent for final development and then planned together the most interesting story lines to pitch.

In preparation for our go-live date, we prepared and distributed a media advisory, while Adlucent prepared for advertising and internal promo on their side. Since then, Adlucent has featured the report in their newsletter, followed up with leads who downloaded the survey, and promoted the content further via social media, while we’ve been active coordinating interviews and responding to follow up requests.

Coverage was received in Bloomberg, eMarketer, Retail Dive, Retail TouchPoints and more.