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The Postcard Agency

  Website

  US - San Antonio,  TX

The Postcard Agency is a leading San Antonio marketing agency that delivers award-winning services to businesses and nonprofits around the globe, from PBS to Miami Beach Pride. We enable business and nonprofit leaders to build their brands and share their stories in record time with innovative marketing and PR packages. As a Certified LGBT Business Enterprise and minority-owned business, we also help clients connect with diverse audiences in a meaningful manner and drive positive change in their communities.

  About Project

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TransNewYork provides free counseling and telehealth services to members of the LGBTQ+ community across the United States, with a focus on transgender and gender nonconforming individuals. The nonprofit also delivers organizational training and educational programs to help businesses foster diverse and accepting workplaces for all members of the LGBTQ+ community.

The nonprofit wanted to expand its reach on social media and connect with diverse transgender and gender nonconforming people who could benefit from its services. Tapping our LGBTQ+ and diversity marketing expertise, we worked with TransNewYork to launch a two-part social media campaign: the first part celebrated Black History Month in February 2021 and the second part celebrated Women’s History Month in March 2021.

In addition to generating record-breaking social media engagement for TransNewYork, the two-month-long social media campaign celebrated the beauty of diversity, secured new followers and introduced the nonprofit’s life-saving services to people who needed them most.