As one of the UK’s top ten optical chains, Duncan and Todd commissioned FortyTwo to design and build a new website that would better reflect their status within the market and Scotland's optical industry. We were challenged with balancing a high street retail brand approach with a clinical and ‘patient healthcare’ excellence ethos.
The final website is visually dynamic, easy-to-use and positions Duncan and Todd as high street opticians that provide an enviable quality of clinical care, demonstrated by such services as their contact lenses scheme anyday/everyday.
It also serves as a strong and flexible platform for the various cross media creative campaigns we work on with the marketing team throughout the year.
Sam Longmire - Lead Creative
Ryan Roberts - Lead Developer