Your People LLC serves nonprofit organizations, small- and medium-sized businesses, and startups and entrepreneurs with public relations campaigns focused on storytelling, relationships and higher purpose as the formula for building business and brand awareness.
Strategic Communications | Communications/Public Relations | 157c. Crisis Communication Plan or Response
Your People supported a long-time nonprofit client in addressing an urgent need to provide information to the public regarding refugees and a presidential executive order. Our team planned and facilitated a press conference involving refugees, senior organizational leadership and community partners to respond to a flurry of media inquiries after a January 2017 Executive Order on Immigration and Refugees was issued by the White House. Samaritas is the largest refugee resettlement agency in Michigan and the fourth largest in the nation and has been a Your People client for six years. They turned to us to make sense of an incredible influx of inquiries from media individuals and outlets, eager to hear from refugees in response to the E.O. Mindful of the privacy of refugee families, Your People devised a way to respond to media effectively and efficiently while protecting Samaritas clients and organizing Samaritas leadership in a focused message. We wrote a Statement and Media Advisory, gathered refugees and organizational leadership, and invited media to a press conference, which we facilitated, resulting in 50 media hits nationwide and globally.