As the inventor of in-image advertising, GumGum is the digital marketing platform for the visual web. Our technology unlocks the value of connected images, and delivers highly visible campaigns and rich insights to marketers. Reaching over 400 million visitors as they view images and content across more than 2,000 premium publishers, GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers. Powered by its core image recognition technology, GumGum also offers Mantii, a real-time image recognition tool for brands to identify and activate their most important images and engage their top influencers on social media.
With GumGum, leading brands from AdAge’s top 100 US advertising spenders list, including Disney, L’Oreal and Toyota, can target audiences with contextually relevant content through in-image and in-screen ads, native, video and programmatic options. GumGum is headquartered in Santa Monica, California, with six additional offices in the US and in the UK. Founded in 2007, GumGum is backed by investors including Morgan Stanley, NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.
Mantii Advertising Age Cover Wrap
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Every day consumers post images to social media that relate to your brand, but 80% of those images lack text that can help you find them. Mantii, a real-time social media watching tool, uses GumGum’s proprietary image recognition technology that eliminates those blind spots. Mantii help marketers understand when and how consumers share images relevant to their brands.
Mantii allows brands to monitor their visual reputation, gain insights about their brands and audiences and identify and connect with top influencers.