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  US - Burbank,  CA

Counterintuity is an award-winning, full-service, marketing and strategy agency in Los Angeles. Since 2007, we’ve helped propel hundreds of small and medium-sized businesses, non-profits and public agencies throughout California and beyond. www.counterintuity.com

  About Project

The Mountains Recreation and Conservation Authority (MRCA) is dedicated to the preservation and management of local open space and parkland, wildlife habitat, watershed lands, and trails in both wilderness and urban settings, and to ensuring public access to public parkland. We created a brochure to help promote the densely written, hard to navigate published plan which ran some 300 pages. Our 12-page booklet synthesized the most critical aspects of the plan so that neighbors and local activists could be shown the issues, opportunities, and ultimately take action.

This printed piece, provided in both English and Spanish, spoke to the 300+ opportunity areas that could be funded along the northern LA River as outlined by the Upper Los Angeles River & Tributaries (ULART) Plan. This brochure has been, and will be, a key component to the fueling the advancement of many public projects including the formation of community hubs, bike trails, and a fully realized nature center.