BORN was established in 2009 to collect, interpret, share and rigorously protect critical data about pregnancy, birth and childhood in the province. BORN makes a positive and lasting contribution to the health of mothers, newborns, children and the citizens of Ontario.
The Children’s Hospital of Eastern Ontario (CHEO) and Better Outcomes Registry and Network (BORN Ontario) created OMama.com for Ontario families to get better access to evidence-informed information on pregnancy, birth, newborn health and parenting. The informative website provides easy access to over 1000 links on over 150 topics, reviewed by medical and health experts, and was designed to help women and families easily find trusted answers to their health questions, where and when they need it.. Health related coverage, immunizations and program information are tailored to the Ontario health system and the site is breastfeeding friendly and free of corporate ads. OMama.com supports women and families to be active participants in their own health care and in their babies’ health care.
OMama is a completely new way of accessing medical information for families in Ontario. OMama surveyed over 1,100 women and maternity care providers to determine the topics to be offered on the website and mobile app. The OMama Project team contracted with eSolutionsGroup, an Ontario-based full service digital company, to build the website and mobile app. A wide range of clinicians, women and technology advisors were involved in testing the content and function before launching to the public.
OMama provides credible advice for things like: choosing a maternity care provider and birth place; details on medications; discomforts; violence and abuse; healthcare and even how to count your baby's heartbeats. The information and resources provided on the OMama website and app represent the most-accurate, up-to-date web-based content available today. Much of the information on the OMama website and mobile app comes from top clinical expert bodies in Canada (see credits). With the app, expectant mothers can receive weekly health information and tips, and track notes, symptoms and appointments.
The Children's Hospital of Eastern Ontario
The Society of Obstetricians and Gynaecologists of Canada.
Best Start by Health Nexus
The Ontario Public Health Association
The Association of Ontario Midwives
The Ministry of Children and Youth Services
The Ministry of Health and Long-Term Care
The Provincial Council for Maternal and Child Health
The Baby Friendly Initiative and Strategy
The Infant Hearing Program