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73330

DPDK Digital Agency

  Website

  NL - ROTTERDAM

20 years of transformation, change, innovation, and adaptation. We saw tech emerge and disappear, trends come and go and customer expectations change and grow.

Today more than ever, our clients count on us to be new every day. As an innovation partner, they rely on our experience and expertise dealing with continuous transformation and resilient adaptation. We help them answer and exceed customer expectations in an hyper-personalized landscape, keep them on the offense, and have their brand differentiate through customer experience.

From 20 years till now, and from offices in Rotterdam, New York, and San Francisco, we can proudly say we are still living our mission:

Transforming brands through exceptional digitalism.

  About Project

2021 platinum Site bug-01

Challenge

Help an automotive visual safety systems manufacturer refresh their brand identity. The brand needed a visual upgrade and a brand repositioning to stand out in a particularly competitive industry.



Outcome

A bold and powerful brand identity designed to communicate a balance between old and new, heritage and modernity. The visual identity has a new logo, font, typography, colors, photography guidelines, product design, and package design.



Impact

The new brand identity reaffirms Rosco Vision's commitment towards their brand promise: smart solutions, tailored for safer roads and efficient fleet operations.



Strategy

Rosco Vision is a family-owned business that is over 100 years old. They are responsible for a great deal of innovation and safety advancements in the automotive industry. They wanted a brand identity that would represent their desire to create safer roads and position themselves as an innovative tech company.



We created an identity based on roads and collision detection. Since tech companies generally feel cold and distant, we intentionally focused on making the brand feel warmer and more human.



The visual strategy focused on one of their core strengths and products: collision detection. We sketched out three tracks where we explored different ways to depict “collision detection”.



Rosco was used to making decisions based on what their competition was doing. We encouraged them to focus on their own strengths and communicate those to their target audience.





Creative

First, Rosco Vision decided to drop the word “systems” from their company name. We created a new logo that symbolizes their solutions for intelligent fleet management and safe vehicle operations. Several assets of the new visual identity reflect the brand’s association with the road.



The “r” in the logo represents the first letter in Rosco’s brand name. It is formed by a straight “road” and a curve that depicts a right-hand turn. A dot at the bottom of the “r” represents a human that was detected by Rosco’s products and avoided.



The visual identity contains many rounded corners and lower case sentences to make Rosco Vision seem friendly and approachable. Light blue was already one of Rosco’s established brand colors, and we added an additional darker shade to the logo.

  Credits

Rosco Vision:

Ben Englander

Amy Ahn

Avery Englander

Carissa Cancel

Benedict Ahii





DPDK:

Michael Vromans

Paul Jitta

Bill Marks

Davide Mancini

Duncan Palmer

Martijn de Koning

Ben Verschuur

Casper Sterrenburg

Hoda Abouzeid

Melissa Williams

Robin van de Pasch

Sanna Balluff

Thomas Albos

Armands Paplavskis