About Project

Website: https://shockwavemedical.com

Shockwave Medical is revolutionizing the interventional treatment of advanced cardiovascular disease by developing technology that targets calcified plaque. Their IVL catheters use sonic pressure waves to preferentially impact hard tissue, disrupting calcium, while leaving soft tissue undisturbed.

XDS reimagined the company’s website in order better align with an image of innovation and forward thinking. Launched in January 2019, the global site features educational animations of their product in action, case studies, clinical research, and helpful investor information. A key component of the new site is a focus on lead generation and contact registration for healthcare professionals via a tight integration with HubSpot and Salesforce.com, supported by nurturing campaigns and segmentation. We have continued to support and maintain the site, adding new features and content along with ongoing SEO efforts, a blog, and additional videos. Since launch, Shockwave has experienced tremendous growth across traffic and leads, with a 300% increase in leads and a 40% increase in traffic compared to previous years. The company went public with an IPO in March of 2019.