The Tourism Vernon website showcases how you can “Activate Your Life” in Vernon anytime of the year. The site’s content organization and navigation makes it very easy for website visitors to find what they want. The website is fully mobile-friendly and responsive so it works impeccably on mobile devices. You can book a flight or a hotel room right from the site’s homepage through the integrated hotel and Air Canada/West Jet widgets. The website profiles over 60 businesses in Vernon and the surrounding area through a searchable tourism directory with interactive Google maps.
Community groups and Tourism stakeholders in the City can upload and submit events on the Festivals and Events calendar, which are then approved by Tourism Vernon before going live. This saves time and resources and helps keep the calendar information timely and relevant. This searchable calendar is a free platform to share what’s going on in the City and displays events in different categories. Google Translate presents the content in over 100+ languages furthering the reach of Vernon’s tourism partners to international audiences. The website homepage features feeds from Tourism Vernon’s Facebook, Instagram and Twitter pages so the latest content is always visible. One click will also take you to the YouTube channel and Vernon BC Express blog.
Handling 90% of the tourism information electronically means the website supports the City’s green initiatives and reduces costs associated with direct mail campaigns. The site also communicates Tourism Vernon’s brand “Activate Life” with the integrated services on the site adopting this brand recognition.
Visitors can subscribe to many information sources to receive updates including the Festival and Events calendar, news and notice, and an e-newsletter. This allows Tourism Vernon to capture a database of interested followers who can become their tourism and brand ambassadors.
The website launched on February 12, 2016. At the time of this application, the site had 93,894 unique visitors, 134,091 visits and 377,951 pageviews. In this short time, they also have several subscribers who have opted into receiving electronic news and notices: 337 subscribers to their Media/News; 381 to their Corporate eNewsletter and 2,563 to the Tourism eNewsletter.
Ange Chew, Team Lead
Kevin Poole, Management Support
Kris Satchell, IT Support
Wayne Ikesaka, Information Services Manager
Stephanie Tambellini, Graphic Designer
Teresa Durning-Harker, Visitor Services & Content Generator
Ilona Soetemans, Visitor Services & Content Generator
Hailey Beckett, Visitor Services & Content Generator
Darcy Nybo, Content Writer