About Project

National Gypsum, one of the nation’s leading building products manufacturers, teamed up with AC&M Group to raise awareness of their PURPLE® line of drywall. The objective of the ELEMENTS campaign was to create a unique, engaging and authentic content to support the National Gypsum PURPLE® line of drywall products and drive Hispanic customers, specifically Spanish-dominant Hispanic contractors, to EligePurple.com. The team created a series of lively videos and characters to give personality to the key features of the PURPLE® line; Fire, Water (Mold and Moisture), Noise and Impact.