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AC&M Group



AC&M Group is a full-service marketing agency that connects brands with consumers using cultural insights. Through our expertise in crafting culturally relevant campaigns, we help companies reach and efficiently communicate with the new mainstream.

  About Project

National Gypsum, one of the nation’s leading building products manufacturers, teamed up with AC&M Group to raise awareness of their PURPLE® line of drywall. The objective of the ELEMENTS campaign was to create a unique, engaging and authentic content to support the National Gypsum PURPLE® line of drywall products and drive Hispanic customers, specifically Spanish-dominant Hispanic contractors, to EligePurple.com. The team created a series of lively videos and characters to give personality to the key features of the PURPLE® line; Fire, Water (Mold and Moisture), Noise and Impact.